Project Portfolio
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A/B Testing Landing Page Engagement for LunarTech.ai
This project involved designing and executing an A/B test to evaluate the impact of different call-to-action (CTA) texts on click-through rates (CTR) for LunarTech.ai. I outlined the experiment design and hypothesis, conducted a power analysis, and analyzed the A/B test results. I provided recommendations based on both statistical and practical business significance of the test results.
This project demonstrates a methodical approach to data-driven decision-making for optimizing marketing strategies.
Skills & Tools
A/B Testing | Statistical Analysis | Hypothesis Testing | Significance Testing | Data Visualization | Research Design
Completed: January 2025
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Building Classification Models to Predict Clients Who are Likely to Default on a Loan and Giving Bank Recommendations on Feature Importance in Approval Process
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Built, trained, tested, and optimized seven different classification models to predict likelihood of loan default. Utilized EDA, Decision Tree, Random Forest, and Logistic Regression to determine feature importance and prevent monetary loss to the bank.
Chose the optimal model based on performance and different measures of accuracy. Presented findings, proposed solution design, and risk/cost evaluation to panel of Principal Data Scientists and business stakeholders. Recommended model be deployed to originations team via API.
Skills & Tools
Logistic Regression | Decision Trees | Random Forest | Bagging | Hypothesis Testing
Completed: January 2022
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Building a Recommendation System to Recommend the Best Amazon Products to Users
This project involved recommending the best Amazon products available to users based on past rating data using recommendation systems techniques.
Skills & Tools
Rank Based Recommendation Systems | Similarity Based Recommendation Systems | Matrix Factorization Based Recommendation Systems
Completed: December 2021
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Recognizing House Number Digits from Street View Images Using Neural Networks
This project involved recognizing street view housing number digits using artificial and convolutional neural networks.
Skills & Tools
Artificial Neural Networks | Convolutional Neural Networks
Completed: December 2021
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Predicting Lead to Customer Conversion
This project involved identifying which leads were more likely to convert to paid customers based on attributes of leads and their interaction details.
Skills & Tools
Decision Trees | Random Forest
Completed: December 2021
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Predicting House Prices in Boston and Predicting Hotel Bookings Cancellations
This project involved predicting house prices in the Boston metropolitan area based on the features of the property and its locality using regression techniques.
Skills & Tools
Linear Regression | Logistic Regression | kNN
Completed: November 2021
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Applying Dimensionality Reduction on the Auto-mpg Dataset and Segmenting Bank Customers
The first part of this project involved exploring the Auto-mpg dataset by applying dimensionality reduction techniques and visualizing the data in lower dimensions to extract insights.
The second part involved segmenting a bank's customers to help the bank upgrade the service delivery model and ensure that customers' queries were resolved faster.
Skills & Tools
PCA | t-SNE | Clustering
Completed: November 2021
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Analyzing Marketing Campaigns to Help the CMO Devise the Next Best Marketing Strategy
This project aimed to analyze marketing campaign and sales data to address important business questions related to customer demographics, product preferences, channel performances, etc., and help the Chief Marketing Officer in devising the next best marketing strategy.
Skills & Tools
Exploratory Data Analysis | Data Visualization | Statistics
Completed: November 2021
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MPA Capstone Project with the RAND Corporation
Examined how the US Intelligence Community can operate in an unclassified environment through remote work. Identified the technological, legal, policy, financial, and security considerations that would allow employees to engage in missions outside of classified environments.
Analyzed Intelligence Community risks from insider threats and external adversaries using cyber collection techniques, and how remote work would impact this. Interviewed telework management officials from FEMA, GSA, IRS, NRC, and NSF regarding best practices, lessons learned, investment costs, ROI, and how telework was implemented.
Condensed a research report on findings and disseminated to the RAND Corporation. Presented findings to high level officials at the RAND Corporation for later distribution to their Intelligence Community client.
Skills & Tools
Data Gathering | Data Analysis | Data Visualization | Statistics | Research Design
Completed: July 2016