Freelance Consulting

Data, Strategy & Digital Marketing

I take the guesswork out of your business by consulting on data and digital marketing best practices. I then empower your team by assisting with strategic technical implementation, training, and data analysis.

My Skill Set

I have over 14 years of experience creating and optimizing data-driven digital marketing strategies for implementation in both the private and public sector. As a Google Certified individual, I am an expert in the necessary Google Platforms to grow any size business:

Google Analytics (UA, GA4, and 360)
Google Tag Manager
Google Optimize

I implement Google Analytics with the proper KPI’s to analyze core business strategy and advise on best practices. My analyses are thorough, and my reports are integral to optimizing your digital strategy. I want to improve your customer acquisition, retention and conversion.

I am also well versed in helping enterprise level businesses with deeper data integrations and analysis using platforms such as:

Segment
mParticle
Snowplow
Branch
Amplitude
MixPanel
Braze
Mode Analytics

How It’s Done

My Approach differs by business needs and the age of your current digital strategy. If you already have a digital marketing strategy in place, I will likely pull analytics and ultilize data-driven decisions to increase your marketing efficiency and/or address specific business goals.

If you are just starting out, I am here to advise on the best way to break into the emerging global digital market through strategy, best practices, and implementation. No matter how I approach your business needs, I aim to empower your business and employees with the knowledge to lead in the digital industry.